Tesco in the UK has created a new website dedicated to shoppers wanting Polish products. Having launched a range of Polish foods in ten stores in 2006, the supermarket now carries some 250 products in 500 stores. With just 245 stores in Poland itself, this means that Tesco will sell Polish food in more UK stores to reach the more than a million Poles now living in Britain. Do you see an opportunity for U.S. grocers to open separate websites around ethnicities?

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