Sampling works. It's a known fact that giving consumers the opportunity to test a product increases the likelihood they will buy. That's why it's a mystery in food retailing, for example, that companies such as Costco, Trader Joe's and Wegmans sample products continually while the vast majority of grocers either dabble or steer clear of the practice altogether. Where do you see sampling heading? Do you have suggestions on what types of sampling work best?

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