Gaze tracking technology is becoming a very exciting option for providing shopper insights such as how many people walked by a screen or display, how many looked, at what and for how long. But as exciting as this new technology is, there is an active strategic debate around it...which points to less - not more - tolerance around personal privacy.... Should in-store marketers install gaze tracking systems that profile shopper demographics or is it opening Pandora's Box to a privacy backlash?

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