First the wonders of biofuel have begun to appear less wonderful. Now bioplastic material, created as an antidote to the oil-based plastics so many people have learned to hate, is being criticized for creating as many problems as it solves. What can retailers do to understand (and help their customers understand) the confusing and contradictory facts about biofuels and bioplastics? Will confusion about what can be done to reduce damage to the environment make retailers and consumers less likely to do anything?

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