Food Lion is a different company today than the one Rick Anicetti took over as president and CEO five years ago. Back then, the chain focused more on sales, profits and efficiency, and not enough on consumers, according to some observers. Now, Food Lion's recipe for success consists of a blend of "market renewal," multi-branding, consumer segmentation, and store clustering. Such a dramatic makeover made Salisbury, N.C.-based Food Lion an easy choice for Grocery Headquarters to recognize this chain as its Retailer of the Year. What do you think of Food Lion's efforts to move away from the sameness the chain was formerly known for?

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