Online fashion retailer asos.com has built its business on one simple principle: helping consumers dress like celebrities. The idea, as The Guardian explained, is to have models parading down the catwalk wearing outfits similar to those seen on the famous so that the not-famous can choose a style they would like to emulate at a fraction of the cost. What do you think of asos.com's use of celebrity connections and catwalks to sell fashion apparel?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.