Stop & Shop and Giant Food are in the process of delisting large numbers of products as part of the Ahold chain's Value Improvement Program (VIP). The rationale is carrying products on the shelf that don't move ultimately raises the cost of doing business for the chains that wind up getting passed along in higher prices to consumers. Are Stop & Shop and Giant Food going in the right direction by discontinuing items and filling the space with a greater number of facings of top sellers?

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