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Hot Issue: Loyalty Marketing

4/23/08
Greening Loyalty Programs

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The number of brands tying their customer loyalty programs to the environment is surging. These include green-focused firms such as Seventh Generation, which sells chlorine-free diapers and recycled trash bags, as well as traditionally non-green companies such as airlines and banks. What do you think of green rewards programs? Should corporations without obvious eco-credentials get involved in these loyalty programs?

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