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Hot Issue: Teens and Tweens

4/22/08
Kids Without Cash

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In the past it has seemed as though teens had an inexhaustible supply of cash. Whether it was from part-time jobs, money from the Bank of Mom and Dad, birthday, graduation, gifts, etc. - kids were out and spending. Now, it seems, even indefatigable teens and their wannabes (tweens) are cutting back due to a lack of funds. How acutely affected are teens and tweens by the current state of the economy? How important are teen and tween dollars to retailers?

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