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RETAIL NEWS HEADLINES
Consumers Going on 'Fast-Food Diets'
Nation's Restaurant News
People Not Skimping on Pets, Naturally
The Boston Globe
Retailers and Manufacturers Fight Over Online Prices
The New York Times
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Business Tips
From Oracle:
Planning Retail Growth & Innovation
Achieving INSIGHT-DRIVEN Inventory Management
From FMI:
Industry Leadership and Advocacy
Interview with Dr. Stephen R. Covey: Liberating Human Potential at Retail
From DemandTec:
Demand-Driven Trade Strategies
New Capabilities for Supporting Trade Effectiveness - Part 2: The Shopper Dimension
From P&G:
Category Insights - Diapers
As Moms Change, Innovation is the Key to Diaper Category Growth
From MarketingLab:
Shopper Marketing Dynamics
Part 3: MEASURING SUCCESS - Five keys to setting proper metrics for your shopper marketing program.
From IRI:
Advanced Analytics
Marketing Mix Modeling - Updated
From Campbell:
INNOVATE FOR IMPACT
The New CampbellsKitchen.com - Enhancing the relevance of home cooking.
From Nestle Purina:
Creating Your Most Effective Pet Aisle
Recessionary Tactics: The Importance of Brand Loyalty in Pet Care
From Infosys:
More Effective Trade Spending
Part 2: AMR Research - Three insights for better trade spending.
From Unilever:
Shopping Behavior, Category Insights
Turbulent Times, Reexamined - Actual Behavior vs. Expectations