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Business Tips
From SymphonyIRI Group:
Advanced Analytics
A 360-Degree View of the Shopper: Part 2 – In-Store Marketing
From Precima:
Winning Priority Shoppers
Proven Strategies for Winning Shoppers in New Categories - Part 2 of 2
From TCS:
Cross-Channel Business Intelligence
Creating a Unified View of the Customer
From Listrak:
Email Marketing Engagement
Driving Replenishment with Behavioral Retargeting
From Nestle Purina:
Creating Your Most Effective Pet Aisle
The Role of Pet as a Center Store Anchor
From Oracle:
Planning Retail Growth & Innovation
Going Beyond In-Stock Positions with 'Endless Aisles'
From MarketingLab:
Shopper Marketing - Path to Purchase
Part 3: Building Measurement Models
From Pursway:
Influencer Marketing Management
Tapping into Consumer Peer Influence - Scientifically
From DemandTec:
Demand-Driven Retail Strategies
The Shift Toward Customer-Focused Assortments
Listrak