And yet again, an American retailer and its customers go down the road of data theft. In this case, the retailer is Advance Auto Parts and the most recent hack affected 56,000 of its shoppers in eight states. The discovery of the breach has prompted Advance to reassess its security measures. Others, at the same time, are once again questioning if Payment Card Industry (PCI) compliance standards are either fair or effective. Are criticisms of the PCI system valid? Should the industry be moving to an alternate transaction form such as "Chip & Pin" used in Europe?
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