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Hot Issue: Loyalty Marketing

4/10/08
Budweiser Offers Loyalty Credit Card

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Anheuser-Busch has partnered with U.S. Bank to offer a Budweiser Rewards Visa Platinum credit card in the U.S. While card members won't be redeeming six packs, they will be earnings points that can be used to redeem apparel, gifts and other items from Budshop.com and Budweiser Genuine Collection catalogs. What do you think of the potential for rewards credit card programs from vendors?

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