At a session at last week's Advertising Research Foundations's (ARF) Re:think Conference and Expo in New York City, industry executives discussed the many promising developments of the P.R.I.S.M. in-store marketing project as well as the challenges in its successful implementation. What do you think vendors and retailers will learn from the P.R.I.S.M. in-store marketing project initiative? Will retailers be able to manage the data effectively?

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