The Dollar General chain may not be going Hollywood but it is definitely going a bit Madison Avenue with a new in-store television network that will broadcast vendor- and retailer-supplied programming to customers in 500 of the chain's stores in 13 markets. Dollar General plans to have the in-store network in 4,200 locations by September. How effective do you expect in-store television messages to be in influencing product sales with Dollar General customers?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.