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Hot Issue: Selling Strategies

4/3/08
Retailers Compete for Share of Consumers' Rebate Checks

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When those economic stimulus rebate checks start showing up in American mailboxes sometime next month, retailers and brand manufacturers want to make sure consumers know just where they can go to start spending the proceeds. According to an AdAge.com report, Home Depot and Sony are already looking to get their messages out to be sure consumers earmark those dollars for their products. Do companies advertising early with messages around the economic stimulus rebate checks have an advantage over those that may wait until closer to the date when consumers begin to receive the money?

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