Wendy's is hoping to pickup some new customers by running ads on interactive jukeboxes placed in bars within a mile of one of the burger chain's restaurants. What do you think of Wendy's digital jukebox advertising strategy? What information will the chain need to capture to determine the true impact of the jukebox advertising on restaurant sales performance?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered? Log in here: Handle: Password: Remember my login. Forgot your handle or password? Click here. FREE REGISTRATION... click here. RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts. Questions: info@retailwire.com