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Hot Issue: Aging Population

3/28/08
Study: Boomer Shoppers to Become Pragmatic with Age

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According to a survey conducted by FH Boom and the National Marketing Institute of 1,100 Baby Boomers, 86 percent plan to be more practical and pragmatic in their purchases when they reach the age of 70, and much less concerned about trendiness and indulgences. Do you also expect Boomer spending tendencies to become more "more practical and pragmatic" as they reach the age of 70 and older? Why or why not?

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