Baristas, costly specialty brews and professional ad campaigns work for large chains that have the financial wherewithal to make aggressive market moves at the growing coffee market. But how can small c-store retailers boost coffee sales? According to Dawn Molski, Sara Lee Corp.'s senior customer marketing manager for convenience stores, big chains don't have a monopoly on coffee program success by any means. How can smaller c-stores best compete in the coffee category against larger c-stores and coffee/fast food chains?

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