It's hard to think of any area of supply chain management that causes more debate than Collaborative Planning, Forecasting, and Replenishment (CPFR). Following a highly successful 1996 pilot aimed at keeping Listerine stocks on the shelves of Wal-Mart, what's happened from there is a matter of some debate. Is there a fundamental problem with the collaborative planning, forecasting, and replenishment (CPFR) model? Has it come close to meeting its potential? What are the real barriers to CPFR success?

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