It's no surprise that Walgreens would be looking to build sales and profits with a greater emphasis on private label. It's clear to see how store brand versions of popular health and beauty care items, for example, can reinforce the chain's brand image and create opportunities for growth. But, just how does a line of clothing fit into Walgreens' strategic objectives for its private label? The chain announced it was rolling out a line of clothing under the Casual Gear label to its 6,000 stores across the U.S. on April 1 - no joke. Is Walgreens move into fashion a crazy brilliant or just plain crazy move?

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