While Whole Foods clearly does plenty right, like any retailer, there are a few areas it might improve. That's especially true if it plans (as it says) to grow its sales by 56 percent over the next three years in the face of growing competition. RFFRetailer asked a cross section of industry observers - including frozen and refrigerated food vendors, consultants, brokers and competitors - for their thoughts on what Whole Foods could do better. Which of the recommendations for Whole Foods makes the most sense? Which makes the least sense?

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