Far be it for us to suggest that Diageo, the owner of Guinness, is engaged in marketing shenanigans with a petition drive that seeks to make St. Patrick's a national holiday in the U.S. What's interesting about this marketing tale is that Diageo competitor Anheuser-Busch has also joined in the call for St. Pat's to become a national day of celebration. While the likelihood is nil that it would happen, would a St. Patrick's national holiday result in greater incremental sales of alcoholic beverages and other products that are now commonly purchased in its observance?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.