Welch's has introduced what's believed to be the first-ever consumer ad in a magazine enabling readers to sample a product by licking the ad. While scent technology -- scratch-and-sniff ads or fragrant ink -- is commonplace in magazines, lickable ads are still in the experimental stage. What do you think of the marketing potential around lickable ads in magazines?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.