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Hot Issue: Selling Strategies

2/26/08
Retail TouchPoints: Study Shows Circulars Still Most Impactful Ad Medium For Retail

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Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars are among the most impactful advertising mediums for retailers. Do you think circulars and inserts are becoming a more or less effective tool for reaching retail customers? If more effective, what do you think has led to the improvement?

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