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Hot Issue: Healthy Living

2/20/08
TV Series to Get Kids to Try New Foods

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There's no guarantee it could lead to children eating Brussels sprouts, but a new show scheduled to debut this fall on Canadian television is looking to entertain young kids and broaden their culinary horizons in the process. The show, Taste Buds, has been described by marblemedia, producers of the program, as a "food adventure series." Are there lessons for retailers and foodservice operators in the intent of Taste Buds to engage younger consumers and influence the foods they eat?

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