For an increasing number of people and for a variety of reasons, everyday diets are including less meat. But negative connotations of vegetarian lifestyles often make them reluctant to purchase ready meals labeled vegetarian. TNS Worldpanel, which carried out a survey for British trade magazine, The Grocer, has found that manufacturers and supermarkets are finding more success describing products as "meat-free." Will promoting products as "meat-free," rather than vegetarian, increase sales?

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