J.C. Penney is getting ready to kick off the biggest exclusive brand launch in its history on Feb. 24 with the American Living line from Polo Ralph Lauren. The line, which will only be sold by Penney, is initially being introduced to consumers in the chain's women's, men's, children's, home and luggage departments in stores and online. Does Penney have a hit or a miss on its hands with the American Living line? How might it affect the retailer's image?

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