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Hot Issue: Brand Support

2/5/08
Top Marketers Increasing Ad Budgets

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The economic news of late hasn't been great and many companies are expecting a tough row to hoe ahead, but top consumer product marketers are increasing or maintaining ad budgets instead of seeking cuts, according to AdAge.com. Do you expect that most companies will look to increase or maintain marketing expenditures this year? Why? What will higher or lower marketing expenditures mean for companies/brands when the economy improves?

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