To label or not to label, that is the question. And if you label, what goes on it, where does the information come from and, most importantly, how do you ensure that it's transparent? A business based in Northern Ireland, TraceAssured, thinks it has the answers. After four years of development work, the company's online traceability initiative was launched in mid-January. Can an online traceability system solve all the costing and political issues about labeling in one fell swoop?

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