Nearly seven of ten (68 percent) respondents to an Instant Poll on the home page of CPGmatters in December 2007 listed In-Store Marketing as their top area of focus in the New Year. What do you think is driving the focus by the CPG industry on in-store marketing? What has been working in in-store media that could be built on? What are the main hurdles for the CPG industry to improve in-store marketing?

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