A new report suggests that Safeway has developed a response to Tesco's Fresh & Easy entry into northern California and its answer is the development of a small format store similar to its competitor. Do Safeway and others need to develop small store formats to compete with Tesco? Why do small store formats now seem to make sense when they apparently didn't before Tesco made its plans to enter the U.S. market public?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.