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Hot Issue: Store Formats

12/5/07
Stores Get Cozy for Holiday Selling

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Visual merchandising has taken a turn for the comfortable this holiday season as stores attempt to help put shoppers more at ease and into a state where they'll be more likely to spend their money. What visual merchandising tactics have you noticed being used in retail stores this holiday season? Where do you see the greatest tactical opportunities for merchandising to influence purchasing behavior?

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