Radio frequency identification (RFID) technology has the potential to transform consumers' lives for the positive. That is the message of the Discover RFID website created by the GS1 subsidiary EPCglobal. How knowledgeable do you think American consumers are about RFID and its benefits? Do consumers need to be educated about RFID? What do you see as the questions that need to be answered for RFID to continue its progress?

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