American consumers walking around shopping malls this holiday season will start to see the first visible signs of retail merged channel strategies. All kinds of hooks into - and from - online, cell phones and call centers will start to percolate through store aisles and checkout lanes. But in what could be called the Boomerang Strategy, what consumers will see in-store this season will be quite far removed from the utopian epitome of merged retail channels.... Do you think the retail industry is finally realizing the benefits of merged-retail platforms?

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