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Hot Issue: Apparel Retailing

10/26/07
Big Bottomed Mannequins Make the Retail World Go Round

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The move away from "size zero" models on runways and in ads has made its way to the retail sales floor. According to a U.K. mannequin supplier, Displaysense, an increasing number of merchants plan to remove rail thin models from stores and replace them with fuller figured versions. Do you believe mannequins that better reflect the look and sizes of the shoppers in stores make for a more effective display than those designed to reflect some type of thin body ideal?

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