The folks that bring us Tide are engaged in a single-store test with a host of laundry products that do their job (with one exception) sans the washer and dryer. Procter & Gamble has opened its own retail store under the Swash banner to sell a line of five products under the same name. What do you think of P&G's test introduction of the Swash brand to college students? Do you see more of this type of testing taking place in the future?

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