Described as repetitive, amateurish and intentionally obnoxious, the commercials for HeadOn also apparently work. Sales for the homeopathic migraine headache remedy catapulted 234 percent from 2005 to 2006 and are rising more two-fold so far this year. Since their June 2006 launch, the spots have become a pop culture phenomenon. Why do you think the HeadOn commercials are so effective? Can many other brands apply similar techniques?

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