Grocery shopping has become an increasingly complex task for many consumers. They often start out their shopping trip short on time and faced with all kinds of questions about the products. A new study of consumers in the U.K. conducted by IGD for EDS showed that consumers in that nation were almost unanimous in their desire to have nutritional, ethical and environmental information about the products sold in supermarkets. Just how much and what type of grocery product information do you think consumers in the U.S. want?

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