Wal-Mart has found that it gets a lot of calls on its toll-free phone customer service number related to orders placed on the company's website. That is something Wal-Mart wants to stop and the company now is directing consumers to its online "self-help" feature to assist shoppers in tracking orders and answering other questions that may have previously been handled over the phone by a person. Is Wal-Mart's discontinuation of phone service for online orders going to negatively affect the view of its customer service or are most shoppers who buy from websites used to automated tools?

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