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Hot Issue: Cola Wars

10/1/07
Pepsi Goes Red In China

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Pepsi recently came out with the red can in China in honor of the upcoming 2008 Beijing Olympics, but some say it too eerily resembles Coca-Cola's own Olympics-themed cans. The move, reported in the Wall Street Journal, tears apart traditional distinctions that delineated the rival colas by color: red for Coca-Cola and blue for Pepsi. What do you think of Pepsi using a similar red color can as Coca-Cola's in China as part of a one-time Olympics promotion?

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