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Hot Issue: Investor Relations

9/12/07
The Same-Store Sales Reporting Debate

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Last year when Home Depot chose to stop reporting quarterly same-store sales numbers, the response from the investment community was less than enthusiastic. While analysts look to same-store sales as a gauge of a retailer's health, some within the business itself feel as if the measurement is much less important than it is often made out to be. In general, how important are same-store sales numbers in evaluating a retailer's health? What do you see as optimum frequency for retailers to report same-store sales numbers?

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