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Hot Issue: Brand Image

9/7/07
Consumers Look for 'Made in the U.S.A.' Label

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A combination of factors including safety issues with imported products, environmental concerns and even economic nationalism are leading more consumers to look for the "Made in the U.S.A." label on products they buy, according to a report by The New York Times. Is the time right for a retailer to establish a purchasing/sales strategy along the line of Sam Walton's "Buy American" program? Are American consumers ready to buy "Made in the U.S.A." goods?

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