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Hot Issue: In-Store Media

9/7/07
BrainTrust Query: Will the CBS Acquisition of SignStorey Transform In-store Media?

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Yesterday, CBS Corp. announced a definitive agreement to acquire SignStorey Inc., an established digital signage network play that focuses on distributing video programming and advertising content to retail stores. Fetching a cash purchase price of $71.5 million, SignStorey will be re-launched as "CBS Outernet." What do you think of CBS's move to get into the in-store digital media business?

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