Search Now
More Options...
RetailWire Business Tips - P&G Innovation by Design - A Timeline of Product Innovation RetailWire Business Tip from Unilever:  Shopper Behavior, Category Insights - Empowering Shoppers to Make Smart Food Choices - Learn about this important new program...

Discussions Headlines Tips Webinars BrainTrust    
Bookmark and Share Twitter RSS

Hot Issue: In-Store Media

9/7/07
BrainTrust Query: Will the CBS Acquisition of SignStorey Transform In-store Media?

Article Preview:

Yesterday, CBS Corp. announced a definitive agreement to acquire SignStorey Inc., an established digital signage network play that focuses on distributing video programming and advertising content to retail stores. Fetching a cash purchase price of $71.5 million, SignStorey will be re-launched as "CBS Outernet." What do you think of CBS's move to get into the in-store digital media business?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.

Already registered?
Log in here:


Handle:
Password:
Remember my login.


Forgot your handle or password?
Click here.

FREE REGISTRATION... click here.
RetailWire is a uniquely informative and provocative online resource for retail industry professionals. Sign up now for access to the latest retailing news and multi-perspective analysis from our BrainTrust of retail industry experts.

Questions: info@retailwire.com


See Related Discussions
(275)