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Hot Issue: Department Stores

9/6/07
Name Change Not Macy's Problem

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According to a report by the Pioneer Press, Frank Guzzetta, chief executive officer of Macy's North, is willing to admit the national chain has had rough going, especially when it comes to the former May Department Stores' locations. What he will not agree with, however, is that the problems relate to the company changing the names above the door on those locations. Has too much been made of the Macy's name change when it comes to explaining some of the difficulties the chain has encountered?

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