Which CPG manufacturers offer retailers the most expertise in category management? Hint: None are makers of general merchandise. In fact, those companies are considered far behind food and beverage firms when it comes to best-of-class and even routine expertise. Do you agree that category management isn't as advanced in general merchandise categories as food and beverage categories? What lessons could GM suppliers learn from how category management is practiced elsewhere?

REGISTRATION ONLY TAKES A MINUTE!
To read the complete content of this article and participate in the discussion, click the button below and sign up now! Existing subscribers, use the login below.