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Hot Issue: Brand Support

8/6/07
Martha and Eddie: A Case of Irreconcilable Differences

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It's not quite at the War of the Roses stage, but it's growing increasingly clear that Martha Stewart and Edward Lampert are not going to be able to work things out. Martha Stewart Living Omnimedia's CEO Susan Lyne has been clear that Kmart's lack of support has led to declining sales of the Everyday line. What do you make of Edward Lampert's and Kmart's handling of its relationship with Martha Stewart? What do you think will happen with the Martha Stewart Everyday line after the Kmart deal has expired?

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