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Hot Issue: Customer Service

7/31/07
In Search of Customer Service

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Retailers know they need to improve customer service levels. Now they're trying to figure out just what good customer service is and how to deliver it. In an era where retailers are selling the same exact goods or, at least, very similar ones, customer service is one of the few ways to differentiate and still make money. As you see it, what are the big customer service issues of the day?

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