Whether guys are getting more in touch with their feminine side is up for debate but one thing is clear - men are certainly in touch with women's beauty care products when it comes to their own personal grooming. According to groominglounge.com, 70 percent of men use products intended for women as part of their grooming regimen. Has men's grooming reached the "tipping point" stage where it is now ready to really take off? What can brands and retailers do to drive sales in this area?

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