As it turns out, consumers may really want retailers and brands to give them their space on MySpace and other social networking sites. The results of a new study of more than 2,000 online consumers conducted by JupiterResearch found most gave little credence to the notion that advertising messages on social networking greatly influenced purchasing decisions. Are most retailers ready for social networking sites? What are the keys to avoid brand suicide on sites such as MySpace, Facebook, YouTube and others?

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