A number of retailers are looking at a variety of means to upgrade the "beauty profile" of stores and, in the process, encourage shoppers to turn to them as a source for those little rewards that make the tough days a bit more bearable. Is there value to upgrading beauty departments in grocery, drug and mass with more upscale counters, improved lighting and added sales staff or are stores making a mistake because premium and even higher quality beauty product purchases are going to be made elsewhere regardless?

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